A week ago my first English written book "A Brilliant" plan showed up on Amazon's Kindle and Createspace marketplaces, of course so far with about zero sales. To be expected. Today I started laying the basics for some promotion.
Starting an author blog - check (after I save this message and add links to my books)
Starting a Facebook page - check (though I never understand when to use FB and when the blog)
Started registrations as the author of "A Brilliant Plan" on Goodreads.com and Shelfari.com - check
The last splurge of the day will then be a mass submission to various promotion sites for cheap eBooks.

Outstanding for another day is the Smashword submission.
Go, author, go.