After it took me some time to go through their longer instructions-manual how to format "The Brilliant Plan" for Smashword publication, I had it uploaded late last week. Again, I am too lazy to follow up whether the eBook actually appears in the Apple store or at Barnes & Nobles. But it appears that I sold my first one, so my statistics says.
In order to sell a second one:
http://www.smashwords.com/books/view/322967